According to recent study by Emory University Sports Marketing program the Dallas Cowboys have the most loyal fans in the NFL. That’s right check it out.
Editors note: This entire article will be expanded Tuesday 8/20 AM. Please reference that for complete analysis.
Emory University Sports Marketing program in Atlanta decided to look into fan loyalty recently. They grew sick of the non-factual opinion polls all over the web and developed a (generally) unbiased consumer loyalty study to find who really are the best fans in the NFL.
The Dallas Cowboys have the best fans in the NFL. That’s right Pittsburg. Thanks for trying Green Bay. Not even close San Francisco.
Here’s the complete list:
1. Dallas Cowboys
10. Tennessee Titans
12. Denver Broncos
16. Houston Texans
20. Cleveland Browns
22. St. Louis Rams
23. Seattle Seahawks
24. Buffalo Bills
25. Miami Dolphins
28. Detroit Lions
31. Atlanta Falcons
32. Oakland Raiders
According to Emory this is how results were determined:
In our series of fan base analyses across leagues, we adjust for these complicating factors using a revenue premium model of fan equity. The key idea is that we look at team box office revenues relative to team on-field success, market population, stadium capacity, median income and other factors. The first step in our procedure involves the creation of a statistical model that predicts box office revenue as a function of the aforementioned variables. We then compare actual revenues to the revenues predicted by the model. Teams with relatively stronger fan support will have revenues that exceed the predicted values, and teams that under perform have relatively less supportive fan bases.
Like any study, this study has strengths and weaknesses. It’s important to look at these strengths and weakness because fan loyalty is controversial in itself, I guarantee your Hater friends will attempt to discredit these results so we need to be prepared. I’m currently diving in deep to better understand this study. Tomorrow morning I’ll report my findings and explain the strengths and weakness and how valid it really is at the end of the day.
After I determine the validity in tomorrow’s article, I encourage you all to post it on your Facebook accounts so we can get all of our anti-Cowboy friends all riled up.
Still to come – a more thorough breakdown of the process looking at strengths and weakness of the Emory study. This next breakdown should help you argue better with your non-cowboy-loving friends about the legitimacy of America’s Team.