Book Review: Mediocrity in Dallas - A story of Jerry Jones’ Cowboys

Oct 27, 2013; Detroit, MI, USA; Dallas Cowboys owner Jerry Jones prior to the game against the Detroit Lions at Ford Field. Mandatory Credit: Andrew Weber-USA TODAY Sports


Jeff Stevenson’s Mediocrity in Dallas: Jerry Jones’ Cowboys, is a familiar tale to most Dallas Cowboy’s fans. It tells the story of Jerry Jones’ impact and responsibility for the Cowboys. Not in the typical and pandering fashion of so many, but Stevenson actually gives credit where credit is due. Perhaps the most interesting thing about this book, is Stevenson’s ability to focus on the facts and only blame Jerry when it is clear he truly deserves it.

Make no mistake, Jeff Stevenson’s main message is still a very critical analysis of Jerry Jones’ job performance. Says Stevenson,

Jerry Jones ego has completely clouded his judgment, and has compromised his ability to make decisions that are in the best interest of the Dallas Cowboys team, and it’s fans.

But while so many fans, reporters, and authors only offer the obvious negatives Jerry has cast upon the beloved franchise, Stevenson isn’t afraid to point out successes in Jerry’s tenure. This book takes readers on a trip back in history to a successful time long ago and almost forgotten. It follows the metamorphosis of Jones from brash businessman/owner to arrogant and stubborn control freak.

Perhaps the most important thing Stevenson accomplishes is collecting the many different accounts of the Dallas Cowboys over the Jerry Jones era. He pulls from multiple sources, stories, and recollections and combines them all in a neat and tidy story line. It’s clean, concise, and accurate.

Mediocrity in Dallas: Jerry Jones’ Cowboys, isn’t just a retelling of events but an analytical look at the organization and specifically the draft. Stevenson explores the draft and breaks down failure after failure highlighting the bright spots with Jimmy Johnson and Bill Parcells as well as the low points with Gailey, Campo, and Garrett.

Readers will be reminded, educated, and enthused (good and bad). If you’re anything like me you may even find yourself repeating the words, “Just fix it, Jerry!”


If you’re interested in purchasing a copy of Mediocrity in Dallas, you may purchase directly at  The book is also available on and as an eBook.

The II Edition will be a hard cover book, and will incorporate the 2013 draft and past season.  The target date for publishing the II Edition is July 2014.

Find Jeff on Facebook at:  JustFixItJerry
And on Twitter  —  “The Anti-Jerry” @JustFixitJerry

Do you have questions or comments regarding Dallas area sports? Email Reid at [email protected]. You may be included in the next weekly mailbag. Follow Reid on twitter @ReidDHanson

Tags: Dallas Cowboys Jeff Stevenson Jerry Jones Jimmy Johnson

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