Is the NFL running the risk of overexposure? Mark Cuban seems to think so. As reported by ESPN he recently had some ominous words to share about the NFL .
I think the NFL is 10 years away from an implosion. I’m just telling you, pigs get fat, hogs get slaughtered. And they’re getting hoggy. Just watch. Pigs get fat, hogs get slaughtered. When you try to take it too far, people turn the other way… When you’ve got a good thing and you get greedy, it always, always, always, always, always turns on you. That’s rule No. 1 of business.
For as crazy as the idea sounds, Mark’s not alone in his thoughts here. Many (including myself) who studied in the school of business and marketing agree – The NFL is running the risk of overexposure. The NFL has games on Sunday nights. They have games on Monday nights. They have games on Thursday nights. And they have the rest of the games on Sunday afternoon. That’s 4 days a week. That’s lot of football.
Hey, I’m not complaining. I love football and would never complain about too much of a good thing. Having too much football is what we call – “first-world problems”. But just because we love it doesn’t make it a good move. Marketers search for a balance between building scarcity and satisfying demand. They want to leave the customers wanting for more without leaving too much money on the table. It’s a difficult balance and a tough sweet-spot to find. Often it’s found too late.
Roger Goodell had this to say in response to Cuban,
Monday Night Football has been around since 1970. Sunday Night Football has been around since 2006 and so has Thursday Night Football. We’ve taken, I think in a very incremental and thoughtful approach, how we’ve taken more games to a national platform. That’s been in a large part driven by our fans. The fans want those games.
I think this is very thoughtful, strategic, and frankly, it’s a response to the fans. That’s what we’re interested in. We’re focusing our strategy and our fans and how we serve them better.
Goodell addressed the issue at hand but he’s kind of missing Mark Cuban’s point. Just because everyone is asking for it, doesn’t mean it’s a good long-term idea to give it to them. I mean, the market has been asking for NFL games A la carte (pay to watch single games rather than buy the entire package) for some time now, but the NFL hasn’t even entertained the idea. They know they can make more money now by selling the entire Sunday Ticket to us. So it’s not just about giving the customers what they want or they would have done it.
Is Mark Cuban right or is the NFL right? Are there too many games on too many nights of the week? Is the NFL built to last forever or will their be consequences?
All we can do is guess. It’s hard to imagine people losing interest in the NFL but stranger things have happened…
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