Jerry Jones deserves credit for maximizing the Dallas Cowboys’ value

Dallas Cowboys owner Jerry Jones (Photo by Tom Pennington/Getty Images)
Dallas Cowboys owner Jerry Jones (Photo by Tom Pennington/Getty Images) /

The Dallas Cowboys are called ‘America’s Team’ for a reason, and making Forbes top-10 list proves why it’s America’s Team and why Jerry Jones deserves credit.

When oilman and business man Jerry Jones bought the Dallas Cowboys in 1989 for $140 million dollars, the historic franchise was in disarray, coming off a 3-13 season,  a roster full of old players, and its best years had passed them by.

Even Ole Jerral Wayne Jones (his birth name) had the audacity and intestinal fortitude to fire legendary head coach Tom Landry. To add insult to injury, Jerry hired friend and former Arkansas Razorback teammate Jimmy Johnson as head coach.

Cowboys Nation was beyond angry at Jones for firing Landry, the media had a field day reporting about the fall of the Cowboys, and the Cowboys’ haters enjoyed it the most because a once proud franchise at officially hit rock bottom.

However, the “rock bottom” phrase didn’t officially happen until the following season when the Cowboys went 1-15 and its only win was against the hateful Washington Redskins.

Fast forward 30 years and almost five months to the day, and its now worth  a whopping $5 billion dollars, according to Forbes Magazine. In fact, the Cowboys are the most valued sports franchise in the entire world.  Wow! That’s why the haters hate like they do!

Jerry bought the storied franchise for $140 million, and Jerry was the first person to buy a sports franchise for over $100 million dollars. Jerry set a precedent then and is still doing it to this day.

The fact that Dallas is the most valued sports franchise in the world at $5 billion speaks volumes about the most visible and talked franchise in all of sports. What makes this even more special is that Dallas has not been to the Super Bowl since the end of the 1995 regular season.

What’s even more intriguing is that Dallas has not advanced past the second round of the playoffs but somehow is worth $5 billion dollars. All of the credit goes to one man only and that is Jerry.

Jerry is the primary reason Dallas sits as the number one sports franchise. Jerry keeps Dallas in the news more than any team and is the sports version of the reality show “Keeping up with the Kardashians”. There’s always something going on with Dallas.

Jerry is a self-proclaimed, hype-machine personified owner, and knows how to bait the media into talking about Dallas on any given subject.

Whether its a quarterback controversy (Tony Romo/Dak Prescott), releasing a Hall of Famer (Terrell Owens) or not renewing a head coach’s contract (current head coach Jason Garrett), Jerry knows how to keep Dallas relevant and dramatic.

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As the old saying goes, “any news is good news”, Jerry took it to another level, even when Dallas had three straight 5-11 seasons from 2000-2002. Jerry found a way to put the blame on himself for why Dallas had those losing seasons and the world loved him for it.

Jerry took the Dallas Cowboys brand and ran with it like Ezekiel Elliott runs for touchdowns. Jerry uses the five Super Bowl trophies, high tv ratings, the revenue Dallas brings in, and the At&T stadium as talking points to keep this franchise as the best.

One reason this franchise is number one is because Jerry built one of the best stadiums ever. Heck, it should be one of the eight wonders of the world because of its awesomeness!

I’ll give Jerry his credit on making the Dallas Cowboys the most valued franchise in the world and relevant. I’ll give Jerry more credit when he delivers Dallas another Lombardi trophy!

Next. Randall Cobb: The Unknown of the Dallas Cowboys. dark

Until then, I’ll keep bragging about America’s Team being worth $5 billion dollars and the number one sports franchise in the world.

  • Published on 07/25/2019 at 11:01 AM
  • Last updated at 07/25/2019 at 11:01 AM