Dallas Cowboys: Jerry Jones is getting a reality check from the NFL

The NFL flexed the Dallas Cowboys game and is sending a strong message to Jerry Jones.

When it comes to the Dallas Cowboys, there is no more entertaining team in the sports world than this historic franchise. Not only are the Cowboys the most valued sports franchise on the planet, but it regularly produces the highest rated football games throughout the season.

Dallas Cowboys games are typically the most watched contests outside of the Super Bowl. As a result, they usually earn some of the best time slots for their games.

Even when the Dallas Cowboys have a losing record their viewership is through the roof compared to most teams. People still want to watch them lose, win, or draw because they’re by far the most loved/hated team in sports.

Dallas has never been flexed out of any Sunday Night Football slot since NBC started the flex-scheduling package

With a 4-9 record and Dak Prescott out on IR, the narrative of the Cowboys playing in prime time games despite an awful record could be slowly changing. Because the NFL flexed the Cowboys’ Sunday night game against the San Francisco 49ers, it’s become a reality check for the Cowboys brand and for Mr. Jerry Jones himself.

To put this into perspective, the Cowboys’ game was flexed out for a game that features the surging Cleveland Browns and the reinvigorated New York Giants. Normally, these two teams don’t move the ratings needle like the Cowboys or the 49ers if we’re being honest, but 2020 is far from your average year.

Saying this is a surprise is really an understatement. But believe it or not, Dallas has never been flexed out of any Sunday Night Football slot since NBC won the opportunity to showcase the flex-scheduling package.

I understand the Browns are assured of their first winning season since 2007, and the Giants can win the NFC East with a losing record for the first time since 2011, but are those two teams a greater draw than the hated Dallas franchise?

Jerry better change because the NFL is changing on him by taking away Dallas’ prime time games. That’s taking money out of Jerry’s pockets.

Dallas’ games are a money maker for the NFL, advertisers, and Jerry himself. More exposure means more money. Since Dallas won’t play on Sunday night Jerry is losing exposure and money. Hopefully, that’ll get Jerry’s attention. The NFL is telling Jerry his team is irrelevant. Dallas went 4-12 in 2015 and still played in several prime time games without former quarterback Tony Romo. The ratings didn’t skip a beat.

Why flex a Dallas game now? Maybe the NFL isn’t making money off of a lousy Dallas team and is subtlety telling Jerry he needs to field a better product to get another prime time game.

Let’s face it. Jerry has been playing with house money when it comes to the emotions of a loyal Cowboys fan base. He’s still trying to ride tthe wave of three Super Bowls titles in a four-year span in the 90’s.

Jerry continues to hype the team up on a yearly basis, despite not winning a Super Bowl since the end of the 1995 season. Fans constantly sell out AT&T stadium and spend millions on merchandise on a team that hasn’t even played in an NFC Championship game since 1995.

The only way to get Jerry’s attention is to take money out of his pockets through less exposure and not buying Dallas merchandise. As a result, Jerry will be forced to do better and to do something he’s too stubborn to do: like hire a legitimate General Manager.

It’s that simple. If Jerry had a real GM running the front office, Dallas wouldn’t be at 4-9 record and sitting in the cellar of the NFC East.