The Dallas Cowboys have experienced some turnover this offseason. After deciding not to re-sign Mike McCarthy, Brian Schottenheimer was named the next head coach.
The Cowboys have been bringing in new voices for the 2025 season, but one coach who remains on the coaching staff is tight ends coach Lunda Wells. He discussed the changes that will take place on the offensive side of the ball and physicality is at the forefront.
Wells said, "There’ll be some similarity but one of the biggest things that we’re really focusing on offensively is being a little bit more physical up front, really on both sides of the ball, as a team being physical. Dominating the line of scrimmage."
TE coach Lunda Wells on changes to O: "There’ll be some similarity but one of the biggest things that we’re really focusing on offensively is being a little bit more physical up front, really on both sides of the ball, as a team being physical. Dominating the line of scrimmage."
— Todd Archer (@toddarcher) February 18, 2025
Cowboys Want to Be More Physical in 2025
This sentiment is felt throughout the entire organization. New offensive coordinator Klayton Adams said something very similar when speaking to reporters.
"The same thing that I want from every player on offense, and that is to create violence in the game, be aggressive, run, and hit. I think every decision that we make schematically needs to lean that direction. "Klayton Adams
This is the type of identity that Dallas needs going forward. Their best teams in recent memory had a physically imposing offensive line that moved defenders in the run game.
Dallas seemed to have lost that touch this year. In 2024, they were 27th in the NFL in rushing offense (100.3) with a league-low six rushing touchdowns.
To regain that offensive success, they need to establish a balanced attack, and it starts up front. Coaching up linemen and tight ends to physical throughout the game is how the best teams rack up wins. As the season progresses, teams that win the battle at the line of scrimmage are the ones left standing in January and February.
Dallas fans don't want to hear this, but the Eagles consistently won those battles up front. That's why they ended up as Super Bowl champs, and the Cowboys need to regain that identity.