Cowboys: Jerry Jones Giving Twitter Bad Name


Dallas Cowboys owner Jerry Jones may or may not use social media that much, but there’s no doubt that he’s giving Twitter a bad name.

Social media, much like the advent of the internet some 20 years ago, has taken on more than a life of its own. Platforms such as Facebook, Instagram, Tumblr, Pinterest and still many others have allowed all of us to speak out with a voice much louder than ever imagined prior to 2K.

It more than seems like the top social media platform is Twitter, which obviously allows anybody to say just about anything for the whole world to hear.

Like the internet, social media has its bright spots and it’s dark side, and Dallas Cowboys owner Jerry Jones has essentially taken on the role of Emperor Palpatine, so to speak.

What’s that? You say that Jones still uses flip phones so he won’t ‘butt dial’ anybody, so obviously he’s not on Twitter?

More from Sports Dallas Fort-Worth

Yeah, but look at his empire, the Dallas Cowboys. No flip phones in those TIE fighters.

Yes, a 2-7 record, compounded by a 7-game losing streak, is bad enough as the second half of the regular season begins.

But how about the awful abuses of Twitter as of late?

Look, it was one thing when University of Texas head coach Charlie Strong had to deal with some of his kids getting crazy with Twitter during halftime of a complete blow-out loss to the Horned Frogs of Texas Christian University back in early October.

Then again, those were kids. Many of these players aren’t even old enough to enter a bar yet. While it’s certainly understandable to expect that college football players might be beyond this type of childishness, and also that the spelling in those Tweets should be much better, it’s fair to keep in mind that they are entry level adults who aren’t getting paid – at least not like NFL players – and that perhaps there’s still some growth forthcoming, right?

No, you say?

You’re right.

Former Cowboys head coach Jimmy Johnson became a household name following his triumphant phrase, “How ’bout them Cowboys!” following Dallas’ huge win over the San Francisco 49ers in the NFC Championship Game in January of 1993.

Today, he must be thinking, “how about these Cowboys?”

What is going on with this franchise?

That question can only be answered by Jones, the self-taught NFL executive who bought his way into the league back in the winter of 1989 just before unceremoniously firing original head coach Tom Landry in favor of college buddy Johnson, who was winning national championships at University of Miami.

Since that time, Jones has run America’s Team like a four-year old child with his first Tonka toy.

Hey, it is his toy, but his failure to realize that so many other people have to be involved with this toy, the Cowboys, has led to unimaginable decisions that have, at times, brought forth historic success. But there’s been no spoils for this franchise for many, many years now, yet the decision-making doesn’t seem to have changed.

The main difference between Jones’ players and those Longhorns mentioned previously, is that the former is paid huge sums of money to play a kids game. Another difference is that the age bracket for an NFL roster, or at least the core demographic, is about 22-28 years old.

Shockingly similar is the fact that Dallas’ players abuse Twitter just like many from that team in Austin – and yet Jones does absolutely nothing about it.

Oh, that’s Garrett’s job, you suggest?

No, not really.

Longtime Dallas-Ft.Worth sports guru Norm Hitzges went on a historic and ‘no holds barred’ tirade against Jones this week on The Ticket 1310 AM/96.7 FM. It says pretty much everything that needs to be said regarding the state of the Cowboys locker room.

My only disagreement with Hitzges is the idea that Garrett has been castrated. This would suggest that there was something to eliminate in the first place, and I just don’t see the moxie in Garrett that makes that idea plausible.

More from Dallas Cowboys

Dallas Morning News staff writer Brandon George pondered whether or not this years’ mix of personalities would be able to co-exist during the course of the 2015 regular season – he did this back in early September and before the season even got started.

See, George has been doing this for awhile and his targeted personalities were players like wide receiver Dez Bryant, linebacker Rolando McClain and defensive ends Greg Hardy and Randy Gregory.

Aside from Gregory, each of those players has made their mark on Cowboys controversy this season – but I’ll bet that George wasn’t expecting a name like Cole Beasley to present much of an issue.

Funny thing is this: The ’15 season is barely halfway over.

The fact here is that there’s really nobody in control in the Dallas locker room.

We saw the same thing with the Cowboys back in 2008. Remember when wide receiver Terrell Owens, defensive tackle Tank Johnson and cornerback Adam ‘Pac Man’ Jones were all thrust onto the same roster with the idea of getting that 13-3 team that failed to win a playoff game in 2007 over the hump?

Sound familiar?

That Cowboys regular-season finale against the Eagles in Philadelphia is about all you need to remember.

For fun: Imagine Owens and Bryant on the same team.

This week I’ve called for Garrett to be removed from his current position, but I’ve done that before – even prior to his appointment head coach following the collapse of the team under Wade Phillips in 2010.

Garrett is no type of leader I’ve ever seen with the Cowboys – or anywhere else for that matter.

But this is not to suggest that getting rid of Garrett is the entire solution. I’m not nearly that naïve to think that Garrett’s departure would mean that a true, qualified head coach would emerge in Dallas. You know, the kind of head coach who would tell his team that if there was one more tweet in response to fan criticism then the tweeter would face a suspension and a fine.

As Hitzges asks in a round about way, exactly whose job is it to do that?

Can you imagine Johnson tolerating this kind of childish garbage that rivals the behavior often displayed by 10-year old kids on a school playground?

I certainly can’t.

Next: Cowboys: An Epic Tale?

In any organization, the tempo and creed are established from the very top. Since there’s no question whatsoever as to who’s running the show at Valley Ranch, this really only leaves Jones as the primary reason that Twitter is able to further destroy the perception of his franchise.

Too bad Jones didn’t negotiate an exclusive licensing partnership with Myspace.