Jerry Jones Stepping Down as Owner and Up as Commissioner
By Reid Hanson
Dallas Cowboys Owner and General Manager, Jerry Jones, will be stepping down as owner of the Dallas Cowboys, effective 2017.
The polarizing owner of the Dallas Cowboys, Jerry Jones, is already considered the most powerful man in the NFL. His move from the Dallas Cowboys to the NFL commissioner’s office will just make it official.
The innovative Jones has been the modern age father of professional sports marketing, sponsorships, and branding. Credited with trailblazing the way for billions in NFL revenue, Jerry Jones is exactly the man NFL owners want in charge of their lifeblood.
But money is about all they trust him with…
The disciplinarian role that the NFL commissioner has become under the iron fist of Roger Goodell is simply no more. All disciplinary issues will be handled by a committee in 2017. On field incidents, cheating, recreational drug use, and criminal behavior will all be handled by separate and specialized disciplinary committees.
"“I’ve proven I can run a franchise terribly from a football perspective and still make money head over heels,” Jerry Jones proudly stated. “I mean, really, from a personnel point of view, I’m throwing darts at a dartboard here. But to be as bad as we’ve been over the years and to still dominate the rest of the NFL in revenue and fan support? Come on, man!”"
Replacing Jerry Jones as owner and President of the Dallas Cowboys will be son Stephen Jones. Will McClay will take over as the General Manager and will become the primary decision maker on all matters personnel. Since Jerry Jones will have no disciplinary authority, he should keep conflicts of interest to a minimum.
There’s only one thing Jerry Jones loves more than the Dallas Cowboys and that’s Jerry Jones himself. Jerry loves him some Jerry and that’s why this is the perfect move. To be NFL Commissioner and further his legacy while handing the team to his kin to further the family legacy, is a win-win situation for the former Razorback.
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But alas…none of this is true.
This fantasy of mine is nothing but an April Fool’s fairytale. But for as much as I typically hate these kinds of click bait articles, it is a message with some merit.
Jerry Jones is not a good personnel guy. Even if he’s in the GM role in name only, he does seem to undermine the guys he’s paying to run the team. But for every bit of terrible he is as a GM, he’s a genius as a businessman.
That’s the role that the NFL Commissioner should be about – Big picture operations, marketing, PR, innovation, and brand integrity. In other words – making money. And just like the owner should be separate from the GM, the commish should be separate from the discipline and safety.
Specifically focused disciplinary committees should operate within the area of their expertise. NFL fortunes should not be ruled according to the morality and opinion of one man or it’s bound to have problems. Health and safety will also be handled by a specialized (and qualified) ruling entity separate from the commissioner’s office, so Jerry can say all the dumb things about CTI he wants because the commissioner’s office should have nothing to do this far outside of his wheelhouse.
Next: Drafting a QB Still Cowboys' Best Move
The truth is, Jerry Jones is probably never willingly going to leave the Dallas Cowboys. And when he eventually does, there’s no guarantee things will be any better under the guidance of his offspring. But it sure is nice to dream about…
April Fool’s